The web is once again changing the way we conduct business today. If you own a static website like everyone else, it’s time to include a blog to move with the times. Blogs are web2.0 application that is increasingly gaining acceptance among the business community. That’s the cover story on BusinessWeek. The story may not be new but if you are running a business without a blog today. Then this is worth a read.

Why does this matter? Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking. Already, studios are using blogs to see which movies are generating buzz. Advertisers are tracking responses to their campaigns. “I’m amazed people don’t get it yet,” says Jeff Weiner, Yahoo’s senior vice-president who heads up search. “Never in the history of market research has there been a tool like this.”

Business blogging is going mainstream. Better be late than sorry.